Wednesday, 31 August 2016

Top 5 Culturally-Concious Videos by Ghanaian Artistes

Our rich Ghanaian culture is rapidly eroding; that’s a fact. The evidence is all around us, egged on by the pervasive speaking of the lingua franca and manifested in our choice of fashion, the food, the ideals…you name it; it’s there. But in none of these is it so apparent than in our music. With everybody trying so damn hard to be ‘ish’, most music artistes tend to mow over their culture, opting rather for a LAFA (Locally Acquired Foreign Accent), garish make-up meant to make them look more Vogue-ish, or anything BUT Ghanaian or even African. So it is a breath of fresh air when an artiste goes all out to showcase their culture in their music videos, although the themes in most of them are all too common. For that alone, they can be forgiven for rehashing  the dynamic duo of common themes of love- new love, pining over unrequited love, living and relishing new love and tears shed over achy breaky hearts- and money; wishing they could get it, getting it and living la vida loca. But enough about me. Check out these Ghanaian artistes who are keeping it real.

5. E.L -Hallelujah

This 3:18 clip opens with E.L on a nondescript Ghanaian beach, bathed in the afterglow of the setting African Sun. Lined up in the background are canoes. Then cut to a horse rider in ceremonial garb, akin to the horse-riders of the Northern Region’s Damba Festival, a summer event celebrating the birth and naming of Prophet Mohammed. If that isn’t convincing enough, there’s a medallion of the Africa Continent hanging from a strand of beads and superimposed on the glowing African sun.  As the clip progresses, you see aspects of Ghanaian culture and artifacts; dancing, cowries, etc. before the introduction of M.anifest, also in traditional garb, all juxtaposed with modernity. Now, the theme is about money (no surprise there), money and friendship lost-but he manages to avoid the tackiness and trite with a focus on tradition.

4. Edem-Heyba

I hold a special place in my music heart for Edem because he’s one of a handful of Ghanaian artistes who sing/rap in unpopular Ghanaian dialects, and still manages to win fans who have no clue as to what he’s going on about. The only times he breaks character is when he lets lose in snippets of pidgin and English but when he doesn’t, he is 100 percent native. There is the language barrier, but listen to him and realise that music transcends all barriers; language be damned. Heyba is awash with culture. Does it give off a raging-mad vibe? Yep. That’s because the video/ song is addressed to haters who try to pull him down. Who would go light and gentlemanly on a theme like that? Heyba is not subtle and some of the visuals are downright haunting yet it doesn’t turn you off. You want more.  Throw in those incantations in the Ga language and you have something from a Christopher Lee joint. But I was turned off, momentarily, by the graffiti scene…that is so not very traditional at all. But let’s peg it up to what passes off now as the new normal; a blend of tradition and the West.

3. Wiyaala-Africa

Noella Wiyaala fascinates me. All she requires is one glance and I guarantee you, you will spare another look. So what makes her intriguing? Is it her androgynous looks, those undeniably angular features combined with the lure of a woman aware of her sexuality? Or is it the glaring resemblance to the one, the only, her pop highness, Grace Jones? Or is it the haunting quality of her voice? Whatever her allure, she brings it all to bear in Africa; and the result is not explosive as one might imagine, but somber, reflective. Don’t get me wrong, she’s still ‘in-your-face’ but somehow manages to not mute it, something only Wiyaala can pull off. And then of course, you can’t really sing about Africa without showing off Africa. This she does to perfection, with a hint of skin, leaving the rest to the imagination, just as she left off that last bar to discussion.

2. M.anifest-Asa featuring Efya

Manifest: to show or display something clearly. Dude is the definition of his name…or is it Dude’s name defines him? There is no pretense, he talks sense and when you think you’ve seen all he can give, he drops a line here and spits some truth there and you feel alive like you never really lived. See what I did there? That’s because ‘M dot anifest’ inspires me, one of the few who do actually.
As an aside, I blanched the first time I discovered he’s the son of Tsatsu Tsikata, a very well-known and brilliant Ghanaian lawyer. My first question was, ‘why would M.anifest not follow in his father’s footsteps?’ Then I went like, ‘his father must cast a very long, dark daunting shadow. It makes perfect sense why he’d want to step away’. And then you listen to M. anifest and you conclude, nodding solemnly, that he follows a higher, truer calling; and it shows in his videos.
First impression, he’s an unapologetic traditionalist and realist. I must admit it was very challenging for me to settle on one particular video to write about. Torn between songs as ‘Someway Bi’, a gritty depiction of life in Ghana as the 99 per cents live it and Blue (Chale What Dey Happen) which took me on a nostalgic whimsical ride. I may not have shared some of his experiences, but I definitely lived through some of them.
So when I finally settled on ‘Asa’, featuring the delectable siren, Efya, I knew I’d chosen wisely, what with him rhyming and flitting effortlessly between Asante Twi and English and sporting those ubiquitous chunks of beads and colourful local-print shirts. All of this is against a background of sweeping vistas of what I conjecture are the plains of the Eastern Region, drumming, and of course, dancing.
And what better way to showcase your culture than rapping and singing about one of the staples of Ghanaian culture, Dance.

1. Sherifa Gunu-Yumiantabah

Unlike a couple of the artistes discussed so far, Sherifa does not have an identity crisis; while most Ghanaians are struggling to strike a balance between their culture and the West’s tempting offerings, Sherifa revels in her African-ness. I’m racking my brain trying to recall a female artiste from Ghana’s three regions, before Sherifa, who has not only managed to propel herself to national but international consciousness and...none comes to mind, especially one who sings purely in a local dialect.
Before Sherifa, there was none so commanding of attention to her music. She doesn’t draw you in, seductively and wantonly, with Yumiantabah; she doesn’t hold you hostage and compel you to listen till she grows on you; she doesn’t rope you in, making you want to peal her layer by layer till you reach the explosive core inside. No. Sherifa lays it bare, everything…all the good. She is Ghanaian to the core and she is unabashed by it. What you see is what you get and boy do you see all of it…and you love it! You may not understand the lyrics and that’s okay; I don’t get it either. But her verve, love, dedication, loyalty to her tradition shines through her lyrics and antics and dance moves on screen and you can’t help but fall in love with tradition. She tells us, through Yumiantabah, that you don’t have to have a tangible link to your tradition before you can comprehend it. It’s all in you…just don’t hold back.